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Tide aims to be more inclusive with new ads | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Russ Martin/Marketing magazine

Tide is on a mission to reflect the diversity of its customer base in its advertising.

The brand’s latest television commercial features a same sex couple bickering over a classic household purchase decision – whether to buy name brand or generic.

http://www.canadiangrocer.com/top-stories/tide-aims-to-be-more-inclusive-with-new-ads-48619
 

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